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[Infographic] Hotel Email Marketing

As guests near their travel dates, the excitement level rises and details of the trip jump to the forefront of their minds. There is a very specific window available during this pre-arrival period in which a hotel can get the most engagement with its guests. While pre-arrival letters average a 57 percent open rate, it…

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The Various Benefits Of Investing In A Franchise

Many business owners or entrepreneurs have tangoed with the idea of franchising. Those that have no previous experience in franchising could feel as if it’s quite daunting in fact, considering all the factors that come into play when considering the subject at hand. However, there are clear differences and advantages between starting a fast food…

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How To Start Over At 40

At 40 I lost my wife, my home, and my job. And many of my friends. And I was ashamed. I didn’t want to tell people my wife had left. I didn’t want to tell people my home was for sale. And the website I had been writing for for seven years, had bought a…

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4 Words to Memorize Before You Search For A Franchise

Are you searching for a franchise to buy? If so, and you’re willing to do whatever it takes to be your own boss, I suggest you memorize the 4 words I’m about to share with you. You do want to be your own boss, right?     4 Words To Memorize Before You Search For…

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Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.

There’s a lot of buzz about millennials today and how to market to them. Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular social channels. You need to learn how to create a video that will go viral. You need to make sure you’ve got enough…

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Founder Freak Outs: How To Cope With Extreme Stress

by Greg Head of Greg Head Consulting “Success is never final. Failure is never fatal. It’s courage that counts.” – Winston Churchill As companies grow, especially between $1M – $10M in revenue, entrepreneurs deal with very difficult issues. When CEOs “freak out” and encounter debilitating stress, it’s not because they’ve had a hectic week or…

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5 Public Speaking Opportunities To Make Your Company

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaking more…

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team

In the world of e-commerce, online sales are the bread and butter for firms of any size. Any aspiring start-up company wishing to survive in the competitive e-commerce industry must establish itself fast, and make its presence known. Gogoprint, a leading Southeast Asian online printing company founded in late 2015, has been working hard to…

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How To Be A Great Leader

by Ross Kimbarovsky, founder of crowdSPRING Many people confuse leadership and management. They are not the same. As you build and lead your teams, how can you ensure that you don’t suck as a leader? During my career, I’ve worked with a few remarkable leaders and managers. I’ve also worked with many who were average…

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Ep. 225: Ryan Deiss – 3 Reasons Why College is (still) a Lie

When I first wrote this in a column in the Financial Times in 2005 I got a lot of hate mail. People thought I was trying to ruin the younger generation. Zero people agreed with me. There was no discussion. People simply thought I was stupid (maybe I am). Now I think it’s time for…

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