Author Archives: George

Bots Don’t Buy: 5 Tips To Avoid Advertising Fraud

by Tom Alexander, CEO of PK4 Media President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies. Since bots don’t buy products or services, brands looking to increase revenue through…

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Discover 43 Advertising Tactics You Can “Legally Steal” To Easily Create Powerful Sales Messages That’ll Make Your Prospects Buy Now

In a recent email we sent called: The Tale of Two Coaches there was a marketing lesson embedded in the copy. Did you spot it? In case you missed out here’s the opening… “One beautiful summer afternoon in Cleveland, Ohio, 27 years ago, two men attended a seminar looking to build their coaching businesses… They…

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How To Reduce IT Security Risks In Your Business

As modern businesses become more reliant on more complex IT systems, the security threats to these systems increases. It’s essential to find as many ways as possible to reduce these security risks so that the information recorded and stored by your business does not get corrupted or does not fall into the wrong hands. Below…

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8 Steps To A Positive Mindset And Business Success

Many business executives and entrepreneurs I know are convinced that business success is all about having the right solution for the right price. These are indeed important, but we all know people who have failed, despite having a great solution, or have succeeded with a mediocre solution. Thus most investors I know claim to invest…

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Transcript of How to Create Ridiculously Good Content

this post was first published at: http://www.ducttapemarketing.com/ Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ann Handley. She is the Chief Content Officer for MarketingProfs. Also the co-author of “Content Rules.” I think I had she and…

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How to Create Ridiculously Good Content

this post was first published at: http://www.ducttapemarketing.com/ Marketing Podcast with Ann HandleyPodcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and…

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Five Ways To Find, Nurture, And Reward Your Superusers (And Make More Of Them) 

by Robbie Kellman Baxter, author of “The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue“ The fastest growing businesses today have a powerful secret weapon: superusers. This special group of customers goes far beyond using your services regularly and paying promptly. In fact, by evangelizing, educating, onboarding, engaging with new…

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How To Nail Your Business Pitch To A Potential Investor

by Maurice De Castro, founder of Mindful Presenter Businesses owners and entrepreneurs have a story to tell and must think strategically in order to tell it. Yes, pitching your business idea to a prospective investor can be nerve-wracking, but there are ways to make it easier – for yourself and for the person listening. The…

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5 Copywriting Tips That Will Explode Your Sales

this post was first published at: http://www.ducttapemarketing.com/ Regardless of size and stature, all businesses have one thing in common: they all rely on words to sell. No matter what your product or service is (or how good it is), you’ll need to communicate the value of what you’re selling effectively if you are to make…

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23 Sure-Fire Conversion Rate Optimization Tactics for Striking Online Gold

Want to make money online? Live the life of your dreams? Travel the world as a digital nomad, roaming to remote white-sanded beaches replete with pristine turquoise waters? Sure you do. Everyone does. But realizing this dream is easier said than done. That’s especially true for those in the throes of a 9-to-5 life, tethered by…

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